One of the biggest challenges for many of our clients, when they begin blogging and engaging in social media, is finding their true voice. Being able to communicate authentically begins with knowing who you are, and how you want to come across to your audience.
This article from Copyblogger will help. It will show you how to parse your identity down to five specific words. Then, when you write anything -- a blog post, a tweet, a Facebook status update, an email -- you'll have a guideline to go to. Re-read everything you draft and ask yourself if you've hit those five words.
This same idea is what we do in our first step of the "5 Questions in 5 Days" process with our clients. We ask them five specific questions designed to dig out their authentic voice, the change they want to make in the world, who they need to reach and what challenges they find in reaching them. It's a process that almost always results in a deeper understanding of their mission and how much easier it is to move toward it when they are coming from an authentic place.
What's your five words? Share it here and let's see the real you!
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