May 16, 2010

Still Waiting to Start Blogging for Your Non-Profit?

Carol Palmatier works with mission-based organizations to help them utilize Web 2.0 tools to market their mission. She is known as the "Words Girl" around Graphix For Change. Her current quest is to get a grip on how online marketing analytics can help grow a non-profit's program and reach.

I shared this article from Wild Apricot with a client of ours. He thought it was helpful, so I'm passing it on to all of our readers. Enjoy!

A Year's Worth of Blog Topic Ideas
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May 4, 2010

MOVA Launches Redesigned Site with Help from Springfield Agency

(Springfield – May 1, 2010) – A public/private partnership between the Massachusetts Office for Victim Assistance (MOVA) and a local Springfield design agency has created a new way for victims, witnesses and survivors of crime in the Commonwealth to access the resources they need.

MOVA is an independent state agency devoted to upholding and advancing the rights of crime victims. From individual victim advocacy, community education and professional training to legislative policy-setting, funding and program management, MOVA works to ensure that victims and survivors have the supports, services and rights they need and deserve.

Their new website makes it easier for crime victims, survivors, and those who support and assist them, to find the right information, quickly. An important part of the website is the “MOVA Help Directory.” This comprehensive database provides a quick way to search for information on topics of violent crime including sexual assault, domestic violence, gang violence, hate crimes and elder abuse.

Janet Fine, Executive Director of MOVA expressed her enthusiasm for the newly created website, “We are committed to ensuring that people seeking information, services and support in the aftermath of crime can access it whenever they need it. Our new website is one very important way in which we will be able to do so for people with varied needs and from all communities around the state.”

To implement this large scale web development project, the agency chose Graphix For Change. The Springfield company provides graphic design, grounded in social change and informed by the latest in marketing.

“MOVA is all about reaching and serving victims of crime in Massachusetts and getting them connected to the people and resources they need,” said Marianne Winters, Project Manager for Graphix for Change. “That’s why this is the perfect partnership for us; we bring a commitment to social justice and technical knowledge in website development so that together with MOVA, we were able to create this important information resource for victims across the state.”

The new MOVA website can be found at http://www.mass.gov/MOVA.
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Blogging For Your Non-Profit: Stuck For Ideas?

Carol Palmatier works with mission-based organizations to help them utilize Web 2.0 tools to market their mission. She is known as the "Words Girl" around Graphix For Change. Her current quest is to get a grip on how online marketing analytics can help grow a non-profit's program and reach.

5 Quick Post Ideas For Your NonProfit Blog

If your nonprofit agency is among the growing number adding its voice to the blog-o-rama, congratulations. Committing to a blog is a big deal. It shows you're serious about engaging with your community and stakeholders in a powerful and effective way.

The commitment has been made, and the task has been assigned to you. As the "agency blogger" you are now likely staring at the big blank screen, wondering how to fill it with words of wit, wisdom and wow. You're not alone. Here are five quick ideas for blog posts.

What makes a good nonprofit blog post?

1. Staff news: Consider posting feature profiles on your key staffers. Do one post per person, and include some relevant professional background, along with some colorful personal information as appropriate. Include a picture (preferably not a stuffy head shot; show them as they really are). Get a quote from the staffer on how the mission of your agency dovetails with their personal goals or passions.

2. Market the Mission: Do a blog post about your agency's mission. Then give your own take on what it means to you. You'll be surprised how quickly you can write 400 words when you are talking about mission-driven work that matters. Include a real example of how your agency's work has affected change.

3. Community News - Nonprofits hire leaders, who keep a good ear open for relevent local and regional news stories. Comment on currents events, from the perspective of your agency's work toward social change. This is a great opportunity to engage a wider audience from your local base and garner support for your issues.

4. National and Global Events - You work to change the world. Let your readers know how you feel about the legislative policy in Washington or on the world stage. This work does not take place in a vacuum; demonstrate how these "far off" events impact real people in real ways.

5. Pass It On - Read something that resonates? Do a quick introduction, then refer your readers to the link for the complete article. Not every word in your blog needs to come from your keypad. In fact, featuring guest authors in this way is not only good for your readers, it also builds backlinks to other blogs in your industry. This leads to wider exposure, more readers and more engagement. Of course, be sure to give credit to the original author and include a link back to their site. They might even come to your blog and comment.

Don't forget you can write several posts at a time, save them as "drafts," and set the date to go live in the future. Shut off the phone, close the door and get writing. You'll appreciate the time you spend now when you realize you have enough blog posts drafted to schedule you through the next month or two. (I'm writing this on the plane on my way from Boston to Philadelphia. It's a quick 50 minute flight, and because of bad weather we are delayed for at least an hour. A perfect to knock off a handful of posts. If you can't find the time to blog for your nonprofit agency, steal the time!)
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