If you're serious about using Twitter as part of your overall marketing plan, skip the standard plug-in Twitter backgrounds. The whole idea of socializing your brand begins with some consistency of image and style across all your channels.
Creating a custom background has been something of a chore, and involved more guesswork than good design. Until I saw this short video by Steve at Amazing Video Tours. Now, I get it. This 9-minute video makes it easy for just about anyone to create a graphically-optimized custom Twitter background. And if you don't have the design chops to pull it off yourself, hand this video off to your designer. A good Web 2.0 designer will know what to do.
Enjoy...and when your custom Twitter background is up and posted, come back and share it with us!
Feb 14, 2010
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