Inbound Marketing for Non-Profits - A Learning Adventure

Carol Palmatier works with mission-based organizations to help them utilize Web 2.0 tools to market their mission. She is known as the "Words Girl" around Graphix For Change. Her current quest is to get a grip on how online marketing analytics can help grow a non-profit's program and reach.

I'm pretty excited; I've just signed up for Inbound Marketing University Educational Program, a training program from Hubspot.com. Hubspot has become my new go-to place to improve my skills in online marketing. It's good timing too; I was watching Eric Schmidt, Google's CEO, on Larry King last night. I don't usually watch the show, but Tony Robbins was also on and I'm always interested to hear what Tony's got to say.

The topic was jobs, and the economy. Both of these gurus, as well as the third panelist, Magic Johnson, all agreed that the key to not just surviving, but thriving, is to remake yourself. Find that thing you are passionate about, and become the best you can be at that.

My thing is online marketing, and my passion is teaching non-profits and small businesses how to effectively market themselves online. So when I saw this course offering this morning, I signed up. As I work through the class I'll share my insights and ah-ha moments here, and translate what I'm learning into bite-sized, actionable steps.

The first lesson is "How to Blog Effectively for Business." Come back tomorrow for the juicy details. (Take the RSS feed of our blog to make it easy to follow along! Just click on the orange "Post" button under "Subscribe" in the right column.)